Google Play will now allow users to set relevant tags to their app description to help end users find the apps more easily.
In the Store Listing section there is a new Manage Tags buttons. Where developers can now add upto 5 tags. These tags have to be relevant to your app functionality. Although this is great there is a limited number of fixed tags you can choose from so its not like Youtube video tags. If your is a digital scales app you cant set ‘digital scale’ as a tag….
Be sure to choose the right tags and read the details help for the tags you choose. Hopefully if the tags features work they will add more tags or allow custom tags.
Im not sure how this will help end users and how it will affect search results, but theres no harm in setting the tags.